Having the needs of the community on your doorstep is central to the health and sustainability of your club.

When compiling your strategic plan, it's vital to find out what local people and diverse groups want from you.

These 'wants' may not only be about access to football - they could be the use of your clubhouse for social activities across all age groups.

Becoming a community hub, and playing a genuine role in the range of activities open to local residents, can also open doors to new partnerships and new funding sources.

Areas of focus:

• Identifying ‘Community’

• Partnerships

• Insight and Impact