Hi all,
I was recommended this podcast on Marketing a Non-League Football Club. The episodes tell the story of how Nairn County in tier 5 of Scottish football approach their marketing.
It's hosted by Michael Bochel, a freelance Sports Marketing Consultant and former Head of Digital at the Scottish FA who volunteers with his hometown club, Nairn County.
Michael’s shares his experiences of helping out the club in his own spare time while living over 150 miles away
So many useful tips and shared experience. I hope it's useful.